KISS Breakfast listeners are following clues into Channel 4 programming and Hollyoaks for a chance to win a trip to Australia.
The month-long Prize & Seek campaign began with presenters Tyler West and Chloe Burrows discussing the things people hide. They then told listeners that a prize was hidden and that they would need to find it.
From 21 to 28 September, KISS Breakfast is developing the search through on-air content, trails and social posts. The hunt then moves to Channel 4 programming and eventually Hollyoaks, where Tyler and Chloe have hidden clues connected to their show.
Three finalists will return to KISS Breakfast for a live on-air challenge, with one winning the trip. KISS is also sharing Hollyoaks material from behind the scenes across its social channels.
Simon Kilby, Managing Director of Bauer Media Advertising, said the partners were “creating one story and using the strengths of radio, television and social to make audiences part of it at every step of the way.”
Lisa Nash, Director of Brand and Content Marketing at Channel 4, said the competition gives people “a reason to move between radio, television and social”.
