Henrietta Perry joins GMG Radio ? home to the Real Radio and Smooth FM brands ? to take up the role of Group S&P Manager, focused on developing new opportunities for national brands. Henrietta joins after almost six years spent at USP where she was Client Services Manager working with blue chip brands such as Cadburys, Barclays and Tango.
The group will also increase its S&P resource at a regional level. Clare Esner will move from the Non Traditional Radio team into a new role within the group?s regional team, GMG Radio Sales, to focus on generating S&P opportunities on the group?s five radio stations for regional clients.
Julian Carter, GMG Radio Director of Sales said: ?We?re increasing our resource and expertise in the S&P arena to drive this area of the business forward over the next year. We believe there are huge opportunities for clients to market their brands in a creative way using S&P and we want to ensure that we are able to provide effective solutions to these needs.?
Henrietta, who will report directly to Julian Carter, will work closely with Chrysalis Radio Sales, who sell national airtime for GMG Radio?s stations and will continue to source S&P opportunities for the group.
Working alongside Henrietta, will be Elaine Abelaine Moore, who takes up the role of Group S&P co-ordinator, also moving across from the NTR team, to take up this full-time role to manage the group?s new and existing briefs in this area.