Atlantic FM set to hit the waves
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Atlantic FM set to hit the waves

There?s a hive of activity down at Wheal Kitty in St Agnes as the team behind Cornwall?s newest radio station, test and re-test their kit, refine their final plans and complete their rehearsals in their cutting edge studios.

Atlantic FM goes live on air across Cornwall between the frequencies of 105.1-107 FM at 7.30am on Thursday 6th July and promises to deliver something for ?one and all? ? reflecting Cornwall?s motto – after a very long time with only two main radio options.

The busy Atlantic FM team includes 23 local people and is made up of ten presenters, five journalists in the news team, six sales staff and the station co-ordinator and Managing Director. They are a range of radio professionals who are from, and who live, all over the county and have lived and worked in broadcasting throughout the UK country and across Cornwall. After a very long time with only two main stations and the occasional restricted licence option, the enthusiastic new team will bring an invigorating new option as an uplifting, feel good radio station delivering a positive mood enhancing experience. Atlantic FM will broadcast between 6am and midnight every day of the week with five or six different presenters taking to the decks to deliver a range of shows designed to fit the mood of the time of day.

Cornwall will be at the heart of everything that the station does. Atlantic FM looks right out over its namesake from its dramatic cliff top location at the historic Wheal Kitty site in St Agnes but the Atlantic FM team will be out and about all over the county at all times and will be unearthing local stories, opinions and information that Cornish people will find indispensable. The format promises to be fresh and innovative with a wide ranging playlist of top quality music, both old and new, and an ongoing range of news and views delivered in an informal, modern, Cornish style. Cornish listeners have already been calling and e-mailing in with highly positive comments following the station?s test messages which have been running for the last three weeks.

The Atlantic team was awarded the right to broadcast for the highly sought-after Cornish frequency last year, ahead of applications from seven other contenders. They created an insightful, detailed proposition based on in-depth research about what Cornish people think about the current radio options and what they would like to hear from a new commercial option. The new station is targeted at a core market of 25-54 year olds but its mix of news, music, opinion and information will appeal to everyone in the county.

Managing Director Jim Trevelyan says, ?Obviously Thursday 6th July is going to be a very, very exciting day for everyone here and we?re all very much looking forward to seeing the big ?on air? sign light up and hear the station booming out live across the county. There?s been months of careful preparations and our enthusiastic young team is constantly evolving news ideas and creating new opportunities. Atlantic FM is specifically designed around the people of Cornwall and we?re looking for everything to be highly interactive with e-mails, text messages and phone calls from local people coming in all the time. Our team will be visible across the country and we?ve got a busy schedule of events and outside broadcasts across the county in the coming weeks and months.?

Jim continues, ?There?s just so much going on in Cornwall, especially in the summer, and we really believe that the time is right for Atlantic FM to be taking to airwaves and delivering a new radio option that really defines what Cornwall is about now and gives Cornish people everything that they want to hear.?

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0 0 436 03 July, 2006 Industry News 1:58 pm 20067 Monday, July 3rd, 2006

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