Variety is the spice of life for GMG Radio who are submitting an application to Ofcom next week to run 'Variety FM' in South Wales. Variety FM plans to offer speech and music aimed specifically at listeners aged 50 and over in South Wales.
Currently 42 per cent of people in the area are in this age bracket and research carried out by the group showed that this older and growing population in can't currently find the right station which particularly caters for their music tastes and lifestyle interests.
GMG Radio are expecting to find out from Ofcom this week if their request for a format change for 102.2 Smooth FM in London has been approved. Could Variety FM be the new name for the London station?
GMG Radio boss John Myers previously ran an RSL station in the Midlands under the brand 'Variety', in preparation for the West Midlands regional licence which was awarded to Kerrang! 'Variety FM' was also the name of an RSL broadcast in Selby by GMG Radio in 2000, an applicant for the West/South Yorkshire regional FM licence which subsequently won and launched as Real Radio.
Other bidders for the South Wales licence includes Canwest, Town and Country Broadcasting, Absolute Radio, Emap, UTV and GCap Media. Closing date for applications is December 12th 2006.
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