Rock takes it to The Bridge
Posted by
Rock takes it to The Bridge

The new classic rock station for Paisley and the Renfrewshire is set to launch on January 8th 2007 with a heavy weight outdoor marketing campaign. Owners GMG appointed Scottish creative agency The Bridge to make sure everyone knows about the new service.

The Bridge have created a combination of 48 sheets and bus rears that captures the new station’s ‘Rock’ essence. From launch, a heavy weight bus rear campaign will be visible across Paisley and the Renfrewshire region of Scotland for a month and from 15th — 30th January, 48 sheets will be displayed across the TSA.

In addition, Adbikes will be visible each weekend of 6th & 13th January which will travel around Paisley and the prominent shopping areas of Glasgow.

Full liveried taxis will travel around the TSA for the next twelve months.

GMG Radio’s Marketing Manager Helen Dickinson said: “The Bridge has come up with a really exciting creative campaign which will effectively target our listeners and I have no doubt that it will create a great impact across the region”.


[img]{e_IMAGE}newspost_images/z450rock2.jpg[/img] [/center]

[link=]The latest from[/link] Story? [email protected] or call 0871 315 6 315

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 401 20 December, 2006 Industry News 8:54 am 200612 Wednesday, December 20th, 2006

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events