Martina King has joined the UK Radio Advertising Bureau as Chairman. She will also take on a role as non executive director of RadioCentre. Her appointment is the first part of the re-energising of the RAB which will take place across the coming months.
King began her career with sales roles at The Observer and The Guardian. She then moved into Commercial Radio where she spent 6 years heading Capital Radio. At Capital, she was instrumental in increasing radio’s share of the advertising market as well as Capital Radio’s overall share as market leader. She had a brief spell as MD of TSMS Ltd before becoming the first Managing Director of Yahoo! UK & Ireland in 1999, leading and expanding the London-based team before becoming European Managing Director of Yahoo!.
Andrew Harrison, CEO, RadioCentre said:, “I’m absolutely delighted that Martina will be joining us. She is well known across the sector and with a track record of leading revenue and audience growth in radio. Her knowledge and experience from radio and new media sectors will be of huge value to the RadioCentre, the RAB and the Commercial Radio industry as a whole.”
King said, “I’m thrilled to be joining the RadioCentre. Radio has always been one of my biggest passions and I’m looking forward to getting back on board. Radio is flexible and ubiquitous, and has a fantastic future at the heart of digital convergence. It’s an exciting time and I’m looking forward to working with Andrew and his team helping deliver an exciting future for Commercial Radio in the digital age.”
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