Smooth branding for GMG Radio
Posted by
Smooth branding for GMG Radio

GMG Radio has unveiled its new brand identity prior to the launch of its stations on March 26th. Smooth Radio will take-over from Smooth FM in London and the North West and Saga Radio stations in the East and West Midlands and Glasgow with a new sound and new look.

The Smooth logo is a similar style to the previous version, which launched three years ago in the Northwest. It uses purple and magenta colours and soft lines combined with the ‘Your Life. Your Music’ strapline to reflect the Smooth Radio image.

The visual brand identity, created by Clear Marketing Communications, will have a familiar feel to existing Smooth FM and Saga Radio fans as aspects of both current logos have been incorporated into the new one. The new logo will be used in the extensive marketing campaign which will support the launch.

GMG Radio’s Group Head of Marketing Helen Dickinson said: “The image is striking yet inviting and by using the best bits of both brands existing logos we have come up with an identity and strapline that gives an instant flavour of the stations. “

[center] [img]{e_IMAGE}newspost_images/500smoothradio.jpg[/img] [/center]


[link=http://www.radiotoday.co.uk]RadioToday.co.uk – non-stop radio news[/link] radionews@radiotoday.co.uk or call 0871 315 6 315



0 Comments Off 129 05 March, 2007 Industry News Monday, March 5th, 2007

About the author

Roy Martin is Managing Editor and Founder of RadioToday. Follow him on Twitter @roymartin.

View all articles by Roy Martin
Please note our new policy on comments: If you have nothing positive or generally useful to say, don't say it. We actively delete insults, wisecracks and pointless bitterness. Think before you post. Thanks, have a nice day.

Looking for something else?

Related Posts

No related posts were found
Student Radio Conference - April 20, 2015 at 9:00 am (University of Exeter)
IBI Radio Conference - April 28, 2015 at 12:00 am (Dublin, Ireland)
G Media Event - Better On Air - April 28, 2015 at 10:00 am (Royal Society of Medicine 1 Wimpole St W1U London)
VOX 2015 - May 16, 2015 at 12:00 am (Radisson Blu, East Midlands Airport)
RAJAR Q1, 2015 delivered to radio stations - May 20, 2015 at 10:30 am ()
More events