BBC Merseyside paints the city
Posted by
BBC Merseyside paints the city

BBC Radio Merseyside's launched a new marketing campaign to promote the county – by spraying graffiti-style messages on the streets of Liverpool. The "Made on Merseyside" stamp's been plastered on pavements overnight, but will fade within a couple of weeks. The idea's to highlight everything that's good about Merseyside and what lies at the heart of the radio station.

Radio Merseyside's Managing Editor Mick Ord tell us, "We wanted to make an impact. It is Radio Merseyside's 40th birthday this year, we have grown up with Merseyside and are part of the fabric of the community. We are fiercely proud of Merseyside and wanted to celebrate everything that is good about it."

Locals had their say on the campaign, which features Wayne Rooney and his fiancee Coleen McLoughlin. Iconic images of Merseyside like Red Rum, a ferry, Super Lamb Banana, a Liver bird, St George's Hall and Paul McCartney are featured in the stamps outside the Tate Gallery, St George's Hall and Liverpool Museum. The stamps are "clean graffiti" – where cleaning machines spray water onto the everyday grime on pavements, creating a "negative" or graffiti in reverse.

There's also an online game as part of the campaign – see the Radio Merseyside [link=]website[/link] for full details.

[link=] – non-stop radio news[/link] [email protected] or call 0871 315 6 315

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 320 09 May, 2007 Industry News 3:03 pm 20075 Wednesday, May 9th, 2007

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events