Virgin Radio has teamed up with not one, but two companies to promote the bank holiday weekends in the capital. Both Visit London and Thorpe Park are working with the national station on-air and online to promote the Kids Love London campaign and Thorpe Park's buy one get one free offer.
The campaign will feature voiceovers by Virgin Radio DJ Suggs and offers listeners a chance to win prizes such as a family trip to London.
“This is the first time these two brands have come together and at a very timely moment,” said Nick Hewat, Sales Director at Virgin Radio. “With the sun shining, this promotion should really tempt families to Thorpe Park and other ‘Kids love London’ attractions over the bank holiday. Suggs always makes his voiceovers unique and will create real stand out for the brands.”
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