Rock and pop for Classic FM
Posted by
Rock and pop for Classic FM

Classic FM is introducing a new weekly series of programmes entitled "When Classic Meets..", which will feature a look at popular music tracks influenced by classical music. From jazz to rock and pop music, the 10 programmes will be sponsored by Lexus Hybrid in a six figure deal.

The deal was brokered by Classic FM Media Partnerships Account Managers Dan Conneally and Kate Fraser, with Newcast’s Strategic Partnerships Director Mandy Fowler and Zenith Optimedia’s Business Director Richard Stokes.

Following a 3 month pitch process managed by Zenith Optimedia, Classic FM fought off competition from 50 other media owners in order to win the business.

Rachel Rollason, National Marketing Manager at Lexus said: “After an exhaustive briefing and judging process, Classic FM’s concept was a clear winner in terms of delivering the Lexus Hybrid Drive message of breakthrough technology and incredible performance to a crucial audience in a hugely innovative and engaging way”.

Dan Conneally at Classic FM said: "We are hugely excited to be working with Lexus on such an innovative project. "When Classic meets…." will be of great appeal to Classic FM listeners and we are confident that this partnership will help to position Lexus as the leaders of Hybrid Technology in the minds of our listeners."

[link=] – non-stop radio news[/link] [email protected] or call 0871 315 6 315

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 448 19 June, 2007 Industry News 7:30 am 20076 Tuesday, June 19th, 2007

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events