GCap Media has secured a one million pound deal with bmi to sponsor the Johnny Vaughan breakfast show on Capital 95.8. The deal, which starts next week, includes promotions throughout the year on-air and online. BMI will also sponsor London travel news on fellow GCap station Classic FM.
The campaign signals bmi’s first major partnership with GCap Media and forms part of their ‘That’s bmi Time’ activity.
The deal was put together by GCap Media’s SPICE Account Manager Julia Scales & Head of GCap Solutions, Anna Pennington, PHD’s Business Director Matt Sanders and Drum’s Senior Account Director George Howard and Account Manager David Foggon.
“The combination of Capital 95.8’s number 1 breakfast show and Classic FM’s London traffic & travel bulletins offer bmi a fantastic platform from which to extend their new brand campaign”, said George Howard.
GCap Media’s National Sales Director Simon Daglish said: "We are thrilled to be using GCap's diverse portfolio to communicate with two separate audiences for bmi. Both Classic FM and London’s number one breakfast show with Johnny Vaughan provide excellent platforms to communicate bmi’s ‘That’s bmi Time’ activity with a vital London audience. We very much look forward to working with bmi this year."
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