The company behind the traffic system AIMS has launched a new product designed to help commercial radio. ASPS, the Airtime Sales Planning System software is already in use in the UK by Chrysalis.
ASPS is also used by Primedia Broadcasting in South Africa.
John Legg, sales director of operations at Chrysalis, said: “We have enjoyed an excellent working relationship with Templa over the past 10 years, using their traffic and finance package. ASPS with its full integration is a major advancement in end-to-end solutions in this vital business area.”
ASPS is designed and released by Templa. MD, Rick Stoor, said: “ASPS meets the demands of the radio industry and is designed to work seamlessly with AIMS Traffic and Finance, resulting in more efficient working practices all round. However, ASPS will also interact with other traffic and finance systems. De-duplication, data accuracy and optimised pricing are just some of the benefits companies will gain.
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