The Radio Academy's launching this year's Promotion and Marketing Awards to pick out the best of the industry's marketing campaigns – and promising that 2007 will be better than ever. The awards also celebrate the work of station sound and commercial producers across the UK and there are some new categories this time round. The awards will be handed out in October.
There are a total of 10 P&M Awards this year – full details below. It's only £30 per entry and the closing date for sending in your CD is 26th September. Only Radio Academy members are allowed to enter. The prizes will be handed out at Sound London in the capital's Leicester Square on 17th October.
For full details, visit the Radio Academy website. Here's the full list of those categories so you can start thinking which one you'd like to put your work forward for…
[b]BEST LOCAL/REGIONAL ON-AIR PROMOTION[/b]
This category is designed to recognise the most successful campaign within local/regional radio, transmitted in editorial time, which best uses radio creativity and techniques to promote a station, a series, a programme, a feature, a competition or promotion.
[b]BEST NATIONAL ON-AIR PROMOTION[/b]
This category is designed to recognise the most successful campaign within national radio, transmitted in editorial time, which best uses radio creativity and techniques to promote a station, a series, a programme, a feature, a competition or promotion.
[b]BEST ON-AIR SPONSORSHIP ON UK RADIO[/b]
This category is designed to recognise the most successful sponsorship on radio in terms of relevance to programming, use of creativity between subject and client, and success in terms of return for client.
[b]BEST ON-AIR IMAGING PROMOTION ON UK RADIO[/b]
This category is designed to recognise the most creative imaging and/or production for a radio station that best reflects the brand values and personality of the station and shows originality and ‘stand out from the crowd’ factor.
[b]BEST LOCAL OR REGIONAL RADIO STATION/NETWORK MARKETING CAMPAIGN[/b]
This category is designed to recognise the best local or regional marketing campaign in terms of creative innovation and originality, which also demonstrates success in terms of reach, hours or market share, and shows use of media on multi levels.
[b]BEST NATIONAL RADIO STATION MARKETING CAMPAIGN[/b]
This category is designed to recognise the best national marketing campaign in terms of creative innovation and originality, which also demonstrates success in terms of reach, hours or market share, and shows use of media on multi levels. Financial information is useful but judges will be looking for creative genius rather than budget size.
[b]BEST USE OF ONLINE FOR MARKETING A STATION OR NETWORK[/b]
This category is designed to recognise new innovation and creativity online when marketing to recruit new listeners or promote a new service or programme or feature etc. Success should demonstrate increases in appropriate measures. Financial information is useful but judges will be looking for creative genius rather than budget size.
[b]BEST RADIO STATION EVENT[/b]
This is designed to showcase a radio station in the best possible light, reflecting the brand values and making significant impact on the success of the station or part of the station being promoted. Judges will be looking for evidence of success which can be in the form of audience figures, feedback, PR and other measurables.
[b]BEST "STREET" MARKETING[/b]
This category is for the clever and the cunning. "Street" here means a stunt, best use of "street or promotional" teams, a PR or viral campaign that grabs the audience’s attention. Judges are looking for low budget but high impact campaigns that made a difference to the fortunes of the radio station.
[b]THE 2007 RADIO ACADEMY CREATIVE GOLD AWARD[/b]
Creativity is key this year and we celebrate the best entry — from campaign, promotion or production – that most captures creativity, originality, innovation and best use of media.
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