Rainbow Radio is extending its transmission area from the UK and Ireland on Sky 0207, to include North America via the Galaxy 25 digital satellite. The west-African orientated station is receiving support from UK transmission company WRN to help further enhance their American presence.
Rainbow Radio describes itself as “the premier-licensed Ghanaian/West African commercial radio”.
Mac Amoah, CEO, Rainbow Radio, says “We have had huge interest from the Ghanaian/West African community in USA and Canada to our station so broadcasting to North America via satellite was an imperative for us. The most reliable and effective way was to use WRN, given their service reliability and their pleasant staff always ready to assist.”
Rainbow Radio debuted on Sky and on DAB (Digital Audio Broadcast) in July 2005 and today it has a diverse listenership which Mr Amoah estimates to be in excess of a million people per week, with 90% of these being West Africans – mostly from Ghana.
The station is currently available in the USA to listeners on mobile cellphones via the UpSnap mobile service and it goes live on the Galaxy 25 digital satellite on 30th October, 2007.
Tim Ayris, Head of Sales and Marketing at WRN says, “We are delighted to assist Rainbow Radio with its international expansion by offering our comprehensive transatlantic fibre backhaul service and satellite uplink and capacity service for Galaxy 25 so the station can cost-effectively and conveniently reach its listeners in the USA, Canada and the Caribbean.”