Muxco wins North Yorks DAB
The Local Radio Company, together with Folder Media have won the digital multiplex licence for North Yorkshire. The award means TLRC will be able to take three of their stations, Minster FM, Stray FM and Yorkshire Coast Radio, onto the digital platform for the first time.
MuxCo's application was the sole bid for the licence, awarded today at the slightly earlier time of 1pm. Fresh Radio, Easy Radio, Traffic Radio and BBC Radio York will also be added to the multiplex.
The twelve year licence could achieve coverage of an area with an adult (aged 15+) population of around 695,000. MuxCo also proposes to provide "a wide selection of podcasts provided by a range of companies".
Also today, Folder Media is also announcing that it has appointed Nicky Tate as Operations Manager. Nicky is leaving GCap Media, where she was the Multiplex Manager for their digital multiplex network — NOWdigital.
Gregory Watson, Folder Media’s Managing Director, commented “Nicky is the UK’s most experienced multiplex manager and we are delighted she is joining Folder Media to mastermind the launch of MuxCo’s multiplexes. She will also play a central role as Folder Media continues to deliver more services to our radio clients.”
Nicky Tate added “With three digital multiplexes already in the bag and a raft of new multiplex applications, Folder Media is really driving digital radio forward. “I’m looking forward to helping Folder Media’s clients reap the benefits from digital radio and new media opportunities”.Posted on Thursday, December 13th, 2007 at 1:01 pm by Roy Martin.