Smooth Radio in the north east has officially launched on 97.5 and 107.7 FM from a brand new studio complex in Gateshead. Special guest David Essex joined breakfast host Tom Davis and welcomed listeners to the new service.
The first song, Gonna Make You a Star by David Essex was closely followed by the signature launch tune of most radio stations operated by GMG chief executive John Myers. Barbra Streisand made another appearance singing A Star is Born.
Owned by GMG Radio and targeted at the 40-59 year old listener, it is now the sixth Smooth Radio in the UK, alongside sister stations in London, north-west England, Glasgow, and the East and West Midlands.
David Essex said: “It’s terrific that there is a brand new radio station which will serve the wonderful people of the north-east. It’s great to have played a part in its very first day on-air.”
John Myers, known to many across the north-east as former Century breakfast host John Morgan, said: “Launching a new radio station is always incredibly exciting and we’re all delighted that the north-east is now home to its very own Smooth Radio.
“The team has been working very hard behind the scenes over the last few months to make sure that Smooth Radio offers the very best presenters and music for our listeners. We’re confident that the station will attract more people to commercial radio in the region and take audience away from the BBC.”
Smooth Radio north east joins a network of Smooth stations in Manchester, London, Birmingham, Nottingham and Glasgow. It broadcasts on four frequencies of 97.5 in Northumberland, Tyneside and North Durham, 101.2 in Tyne Valley and Hexham, 107.5 in West Tyneside and 107.7 for Teesside.