The latest advertising campaign for Emap's Magic 105.4 has taken the station underground – to the animated escalator panels on the tube. The station is using 20 key tube stations to advertise its Magic Mystery Voices Promotion which runs across the schedule.
Sarah Hyatt-Williams, marketing manager Magic 105.4, said: "As you are heading in to work on a wet winter’s morning, what better way to brighten your day and to ease that commute that the thought of winning big money on Magic 105.4?"
The prize starts at £100 and another £100 is added to the total every time an incorrect answer is given. An additional bonus prize of £5,000 is awarded for the first and second voices guessed. The prize accumulates until all three voices are guessed.