Ad-free hour for Magic 105.4
Posted by
Ad-free hour for Magic 105.4

Magic 105.4 owner Bauer has introduced an advertising-free hour long show each Sunday evening as part of a sponsorship deal with More Than.

Launching this month and running till February 2009, the concept was created from a joint initiative between Universal McCann and Bauer. Running under the banner More Is… Giving You More Indulgence, the campaign features a unique ad-free Indulgence Hour on Sunday nights.

Liz Parkin, Magic 105.4 creative commercial director, said: “Magic 105.4 are delighted to have created an exclusive partnership with MORE TH>N, offering it a unique opportunity to engage with Magic’s listeners.”

The deal was created by Craig Dixon and Amanda Barrett from Universal McCann, with Liz Parkin and Lucy Darby at Bauer Advertising.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 415 19 February, 2008 Station News 8:54 am 20082 Tuesday, February 19th, 2008

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
BBC Music Awards 2016 - December 10, 2016 at 8:00 pm (ExCeL London 1 Western Gateway, London, E16 1XL, England)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events