Magic 105.4 owner Bauer has introduced an advertising-free hour long show each Sunday evening as part of a sponsorship deal with More Than.
Launching this month and running till February 2009, the concept was created from a joint initiative between Universal McCann and Bauer. Running under the banner More Is… Giving You More Indulgence, the campaign features a unique ad-free Indulgence Hour on Sunday nights.
Liz Parkin, Magic 105.4 creative commercial director, said: “Magic 105.4 are delighted to have created an exclusive partnership with MORE TH>N, offering it a unique opportunity to engage with Magic’s listeners.”
The deal was created by Craig Dixon and Amanda Barrett from Universal McCann, with Liz Parkin and Lucy Darby at Bauer Advertising.