The Real Santa gets sponsored
Posted by
The Real Santa gets sponsored

Santa has been sponsored on Real Radio this year by Lees of Scotland – the independent manufacturer which makes the confectionery Snowballs.

The campaign sees the first time the company has advertised on radio for over 10 years, and will appear on the Real Breakfast Show throughout December.

The Real Santa involves a Santa character phoning a lucky child live on-air each day in December to wish them a Merry Christmas and ask what they would like for Christmas. The campaign, which has been running for five years now, is popular with listeners and creates a nostalgic and family focused feel to the station’s on-air content in the run up to Christmas.

Stephanie Lamont, sponsorship and promotions manager of GMG Radio Scotland said, “We are delighted to be working with Lees on this fun and exciting sponsorship. We know our listeners love the Real Santa feature on Real Radio and we feel Lees are the perfect partners to help bring some festive cheer to families across Central Scotland.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 382 07 November, 2008 Industry News 8:31 am 200811 Friday, November 7th, 2008

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
BBC Music Awards 2016 - December 10, 2016 at 8:00 pm (ExCeL London 1 Western Gateway, London, E16 1XL, England)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events