Bauer Radio Group's managing director Dee Ford is to take over the additional responsibility of the Big City network of FM stations, replacing Travis Baxter who will move to a new role as MD of Radio.
The new title for Baxter will see him concentrating on Strategy, Regulation and Business Development with immediate effect, and is in response to what Ford described as an unprecedented change in the radio industry.
In a memo to staff, Ford explains: "So that we may respond effectively and create an environment in which our future plans can flourish, I have asked Travis Baxter to step out of his day to day responsibilities and to dedicate himself 100 per cent to strategy, business development and Government/ regulatory relations.
"Both the Government and Ofcom have signalled that the adoption of digital listening in the radio industry is a priority."