Instore DAB loud and clear
Posted by
Instore DAB loud and clear

The age-old problem of steel-framed electrical shops turning DAB radios into little more than sexy-looking paperweights could finally have been solved.

Ofcom has agreed to put in place a licensing structure enabling shop owners to install low-power DAB repeaters, ensuring perfect reception throughout stores. It means the radios can be more easily demonstrated to customers, thus increasing sales potential.

The repeaters have been trialled in Currys and John Lewis outlets for the past year, and Currys' owner DSGi is now planning to install over 300 of the units.

It's reported that sales of digital radios have risen by almost 30% in stores where repeaters have been set up.

DSGi's trading manager Amanda Cottrell said: "We know from experience that demonstrating DAB radio in-store is the best way to show consumers the benefits of more station choice, ease of tuning and clean, digital quality sound.

"Consumers like to get hands-on with new technology and these DAB repeaters will help us to maximise sales in areas where demonstration was a problem."

Retailers interested in obtaining a repeater and the necessary licence should contact the DRDB on [link=mailto:[email protected]][email protected][/link].

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 406 21 January, 2009 Digital Radio News 9:23 am 20091 Wednesday, January 21st, 2009

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events