Global Radio has signed up Galaxy South Coast, Ocean FM, Southern FM and Invicta FM to a six figure advertising deal with cruise company LD Lines.
The six month campaign, secured by Sans Frontiere Marketing and Communications, is LD Lines’ largest regional promotion to date and will launch the cruise company’s new and existing cross-channel ferry crossings,
The deal, culminating with activity in March and April, will include sponsorship of the Breakfast shows and Traffic and Travel in the key Southern operating stations – both on air and online. The multi platform campaign named “Make Me Smile” will run in parallel with LD Lines’ new positioning statement “Every Mile Makes Me Smile”.
The activity, supported by a national and regional print and advertising campaign, is to promote the customer satisfaction, raise awareness and increase passenger figures on last year.