Global Radio has today announced a six-figure deal with Universal Pictures and Cineworld to promote the forthcoming British film ‘The Boat That Rocked’, the new Richard Curtis comedy.
The two week deal, commencing on 16th March, will run across all Global Radio stations (excluding Classic FM) including; 95.8 Capital FM and The Hit Network, The Heart Network, The Galaxy Network, LBC, Gold and Xfm.
Jo Taylor, Media Promotions Manager, Universal Pictures UK said of the deal: “We are extremely excited about the partnership with Global Radio and Cineworld and suitably content that we have secured the biggest radio promotion to date for the biggest blockbuster of the year. We are positive this promotion will become inescapable from Global’s mighty force of listeners making this the event of the year”.
