A Magic number for Bauer
Posted by
A Magic number for Bauer

Bauer's Magic 105.4 has gained its highest ever reach in the capital, with over two million listeners every week.

The station still attracts the most listeners in the London commercial radio battle but Global Radio's Heart takes the crown with a higher share and longer hours.

Other good news in the Bauer stable includes a record high for Kiss 100 in terms of listeners, reach and hours, and Q Radio is up 18 per cent on this time last year with 300,000 digital listeners.

It's a different story for all speech station City Talk as the second set of figures start heading in the wrong direction, down from 63,000 listeners to 59,000, and average hours dropping from 5.8 to 4.6. Ofcom will soon release details of Bauer's request to drop most of the speech content in favour of soft pop hits.

Across the Big City Network, Radio Forth rose 17.1 year on year to 302,000 listeners, and Westsound recorded a rise of 14.7 per cent to 164,000 listeners. Radio City reached 486,000 Merseyside listeners, with a 12.9 per cent market share, up 9.3 per cent on the year. Viking FM also posted a rise of 25.6 per cent year on year.

Clyde 1 delivered a reach of 586,000, up 11.4 per cent year on year with a 17.4 per cent share.

Radio Clyde’s Programme Director, Paul Saunders, is paying particular tribute to Bowie at Breakfast who dominate breakfast listening, capturing 19 per cent of the market with 377,000 listeners. Paul said: “These audience figures back up the incredible response we get for this show and wish them good luck at Monday’s Sony Awards where they have been nominated for the third year in a row for Best Breakfast Show.”

Dee Ford, Group MD Radio at Bauer Media, said: “These are solid RAJAR results. Our priority is to run a stable and commercially viable network of radio stations that continue to serve our local communities with compelling programming.

"I’d also like to say well done to the teams at Kiss for delivering the best results ever by all measures – reach, hours and audience – and to Magic 105.4 which has taken listenership back over two million Londoners a week – more than any other commercial radio station.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

See our unique RAJAR graphs on RadioToday.co.uk/rajar and see more RAJAR news by clicking here.
0 0 420 07 May, 2009 RAJAR News 6:37 am 20095 Thursday, May 7th, 2009

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
BBC Music Awards 2016 - December 10, 2016 at 8:00 pm (ExCeL London 1 Western Gateway, London, E16 1XL, England)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events