The nominations are out for the 2009 Radio Advertising Awards, ahead of the ceremony on September 17th.
The awards, organised by the Radio Advertising Bureau, aim to celebrate the best in radio advertising and look to recognise the best radio campaigns from the last year in terms of both creativity and effective planning.
Leading the way with four nominations is The Department for Transport whilst Orange, Volvic, Sky, UPS and Audi have each been nominated for two awards. This is the first year the RAB has introduced the £1m Aerials Creative Challenge which aims to recognise the best of both existing and future radio campaigns – £500,000 of radio airtime will be given to an existing radio advertiser and £500,000 will be awarded for the best new radio ad.
20/20 Optical Stores, Stop the Traffik, Otrivine, Tourettes Action and Kids Company are shortlisted in the best new category whilst Cadbury's, Lurpak, Marie Curie, Anti Knife Crime and the Department for Transport have been shortlisted for the best existing radio ad.
Winners of the Grand Prix category, which includes most outstanding entry and media agency of the year, will be announced at the ceremony on 17th September. The event is being hosted by Absolute Radio’s Christian O’Connell at the Room on London’s South Bank.
Said Simon Redican, managing director of the RAB: "We've been really pleased with the quality of entries this year showcasing ideas that work brilliantly on radio – we're particularly pleased with the response we've had for the £1m Aerials Creative Challenge, where we’ve had great entries in this category."
[b]The Nominations[/b]
Aerial for the best use of radio to drive sales
McNeils / Benecol ‘Classic FM Sponsorship’ entered by Carat
Sainsbury’s Supermarkets Limited ‘Here’s the deal, here’s the idea’ entered by AMV BBDO
Sky ‘Christmas Movies’ entered by MediaCom
Volvic ‘Unleashing the Nation’s Volcanicity’ entered by MEC
Aerial for best use of radio to drive awareness
Five ‘The Real Hustle’ entered by Vizeum
Intel ‘The Feelings’s 24 Hour Challenge’ entered by Universal McCann
Kleenex ‘Anti-Viral’ entered by JWT
Volvic ‘Unleashing the Nation’s Volcanicity’ entered by MEC
West Midlands Casualty Reduction Scheme ‘Death Calling – Talk and Text Campaign’ entered direct by client via Global Radio Midlands
Yell Limited / 118 24 7 ‘Driving stickiness’ entered by PHD
Aerial for best use of radio to drive consideration
Churchill ‘Mandarin’ entered by MediaCom
Comparethemarket.com ‘Car Insurance’ entered by Zed Media
Mattesson’s Smoked Pork Sausage ‘Scotland Campaign’ entered by Vizeum
Orange ‘Animals’ entered by Initiative
Sky ‘Arts & Culture Classic FM Partnership’ entered by MediaCom
UPS ‘Local Business Awards’ entered by Universal McCann
Aerial for best use of radio to drive response
Direct Line: Motor Insurance ‘Disruption’ entered by MediaCom
Lloyds TSB ‘Lloyds TSB Compare’ entered by ZenithOptimedia
Audi ‘Cab Week’ entered by MediaCom
Orange ‘Gigs and tours’ entered by Initiative
Audi ‘Free MOT’ entered by MediaCom
UPS ‘Local Business Awards’ entered by Universal McCann
Aerial for best sound design
ZSL London Zoo ‘The Animals’ entered by Next Door London
McDonalds ‘Icicles’ entered by Leo Burnett
Dft ‘Search’ entered by Leo Burnett
RAC ‘Beep Beep’ entered by AMV BBDO
Aerial for best direction
Dft ‘Search’ entered by Leo Burnett
Tower Hamlets ‘Last Will’ entered by AMV BBDO
Dft ‘Live with it – Callum’ entered by AMV BBDO
Mercedes ‘Phil Glenister’ entered by AMV BBDO
Aerial for best ad by an existing advertiser
Lurpak ‘Toast’ entered by W&K
Marie Curie Cancer Care ‘Steven Mangan’ entered by DLKW
Anti Knife Crime ‘Aron’s Story’ entered by RKCR/Y&R
DfT ‘Search’ entered by Leo Burnett
Cadbury's ‘Sock Drawer’ entered by Saatchi & Saatchi
Aerial for best ad by a new advertiser
Otrivine ‘Senses – City Street’ entered by Saatchi & Saatchi
Tourettes Action ‘Post Office’ entered by Eardrum
Kids Company ‘And then’ entered by AMV BBDO
20/20 Optical Stores ‘Noseflash’ entered by Inferno
Stop the Traffik ‘Checkout’ entered by Leagas Delaney
