Xbox 360’s new user created advert, which was made with the help of Global Radio's content team, has been broadcast on the television for the first time this weekend.
The ad, which features Lily Allen, aired during the X-Factor final on Saturday night.
Over the past few weeks, listeners of a number of Global Radio stations including the Heart and Galaxy networks and 95.8 Capital FM, have been encouraged to visit a nationwide Xbox 360 bus tour. There they took part in the creation of a reworked single and music video for Lily Allen’s hit song, “The Fear” to help promote the new “Sing with Lips” game.
Thousands of people have taken part in the campaign by playing the new Xbox 360 game and singing whilst being filmed. The footage formed the new ad, with Lily Allen herself as the centre piece and other participants creating a mosaic of performances around her. The ad was aired for the first time during the 95.8 Capital FM Jingle Bell Ball on Saturday 5th and Sunday 6th December.
Global Radio’s John Hirst, Head of Global Content said; “We are delighted to have worked with Xbox on this campaign for the launch of Lips: Number One Hits. We think the final product has brought the game to life and the final ad is really entertaining.”