London's Magic 105.4 is hosting an exclusive Michael Buble gig with his 16-piece band, giving 200 listeners VIP access to the event.
Tickets are being given away exclusively on-air with meet and greet opportunities being auctioned for charity.
The Bauer station also spent a six-figure sum advertising the event in the press. Full page ads feature across seven titles including Daily Mail, The Times and the Evening Standard over a three-day period.
Magic 105.4 Programming Director, Pete Simmons said: “Whenever we play Michael Bublé songs on Magic 105.4 the station comes alive because he is one of our listeners’ favourites. Having him play exclusively for them will be the highlight of the festive season.”
The gig takes place tomorrow evening in London.