City Talk does it for Bauer
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City Talk does it for Bauer

Much troubled City Talk in Liverpool has seen an increase in audience, before the recent change in Format turned the station to a rolling news service.

Elsewhere around Bauer Media, the Magic stations report various ups and downs, and some big city stations hit a new low.

All the Kiss stations went down slightly this quarter, but good news on Teeside for TFM – they went back up to 22 per cent reach (from 18) and total hours are up.

Clyde 2 lost reach and recorded an all time low on on average hours at 5.9 per cent per listener. Kerrang! in Birmingham has dropped back down to where it was five years ago with 319,000 tuning in (down from 359,000 last quarter).

Key 103's audience share is down from 9.2 per cent a year ago to 7.1 this time round, and average hours are at an all-time low of 6.3 per cent. Meanwhile Rock FM added an extra 8,000 listeners and Radio City regained 15,000 after losing 80,000 in Q3.

Radio Aire also took a dive, with 49,000 less listeners than this time a year ago and audience share and total hours also down.

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0 0 415 04 February, 2010 RAJAR News 8:38 am 20102 Thursday, February 4th, 2010

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