National speech station talkSPORT is expecting to achieve revenue growth of 16 per cent year on year, boosted by extra World Cup sponsorship.
But local stations owned by parent company UTV are down three per cent in the first four months, whilst total group profit is down by six per cent at the end of 2009.
In a trading update, UTV said: "Overall, our GB Radio division delivered operating profit of £9.4m, compared with£10.6m in 2008. On a like for like basis, advertising revenue from our GB radio division was down by 8 per cent."
It was noted the division disposed of lost making stations Valleys Radio and Central Radio, which accounted for £0.6m of loss.
John McCann, Group Chief Executive, UTV Media plc: "The current, prolonged downturn is unprecedented. Despite that, I believe today's results demonstrate the robustness of UTV Media. They are also testament to the hard work in very difficult conditions of everyone in the company.
The company also reported difficult market conditions in Irish radio, but revenue of £24.8m was maintained.