Former Bauer boss Travis Baxter has joined music financing platform slicethepie as a Director.
Travis will have a strategic focus on radio and broadcasting for the company, which enables new and established artists to raise money directly from music fans and investors.
Just last month, the former Atlantic 252 manager stepped down his role at Bauer from Radio MD to become External Affairs Director and a consultant for content.
Baxter commented: "Structural changes in broadcasting, and particularly radio, are bringing new challenges to the industry. Having watched the progress of [link=http://www.slicethepie.com]Slicethepie[/link] and the development of their SoundOut products over the past year I see unique opportunities and application in the broadcasting sector – both in filtering and playlisting as well as an on-line mechanism to bring the best new content to the fore.
"I relish the opportunity to help strategically position SoundOut technologies within the radio space to ensure that it delivers broadcasters and artists real benefits that enhance the listener experience."