Global Radio has secured a deal with Microsoft to promote all of its products and services across the entire Global Radio network of stations.
The new partnership follows a similar deal last year with Capital and Heart, both orchestrated by UM London.
Mike Gordon, Global Radio’s Commercial Director said: “This is a landmark deal for Global, which sees Microsoft integrated across our entire brand portfolio. It follows a successful partnership in 2009 and we’re delighted to be working with Microsoft once again.”
Paul Davies, Director of Marketing Communications at Microsoft, said: “We are delighted to see some of our newest and most exciting products – along with our most well-known and trusted brands – being integrated under the Global umbrella. Microsoft is uniquely equipped to take how Global engages with its audiences across multiple platforms to a new level. The scale of Global’s combined UK audience and reach is very exciting for us and we look forward to the creative opportunities this collaboration will provide.”
Amanda Burningham, Ideation Director at UM London said: “This is a significant achievement for UM, and we’re really proud to be behind what is likely to become a hugely successful media partnership. It’s another great example of how we can use our excellent relationships with media owners to build broader partnerships well outside the scope of standard media.”