Celador’s easy listening format The Breeze will add another licence to its coverage area in the South West of England at midday today when it arrives in Frome and West Wiltshire.
The group has acquired the Warminster licence from More FM Ltd, which has been operating since it changed from Total Star earlier this year.
Celador says the station’s programming will be produced from their base in Bristol, with customised output for the area including news, weather, traffic, travel and feature items. The broadcast area includes the towns of Frome, Warminster, Westbury and Trowbridge.
The extra licence area means The Breeze for the South West is now available in Bristol, Bath, Bridgwater and West Somerset. The format also operates in Hampshire.