The Wolf, Wyre & Severn become Signal
UTV Media is to turn The Wolf in Wolverhampton into Signal 107, along with newly acquired stations The Wyre and The Severn.
The larger station will operate as one with an extended coverage area including Shrewsbury, Telford and Oswestry.
Calum Macaulay, Director of Local Radio for UTV Media (GB) said: “I’m delighted to be growing UTV’s local network with the launch of Signal 107 across Wolverhampton, Shropshire and North Worcestershire. We’re already working on our plans for March and look forward to launching the new station, with a potential TSA of over 900,000, to offer a direct alternative to Beacon Radio.
The Wyre launched in Kidderminster in September 2005, while The Severn is a combination of two licences – the station formerly known as Telford FM which launched in 1999 and a station for Shrewsbury and Oswestry which launched in 2006. Telford FM was rebranded as The Severn in September 2010. All three stations have been co-located in Telford since 2009.