The Wolf, Wyre & Severn become Signal
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The Wolf, Wyre & Severn become Signal

UTV Media is to turn The Wolf in Wolverhampton into Signal 107, along with newly acquired stations The Wyre and The Severn.

The larger station will operate as one with an extended coverage area including Shrewsbury, Telford and Oswestry.

Calum Macaulay, Director of Local Radio for UTV Media (GB) said: “I’m delighted to be growing UTV’s local network with the launch of Signal 107 across Wolverhampton, Shropshire and North Worcestershire. We’re already working on our plans for March and look forward to launching the new station, with a potential TSA of over 900,000, to offer a direct alternative to Beacon Radio.

The Wyre launched in Kidderminster in September 2005, while The Severn is a combination of two licences – the station formerly known as Telford FM which launched in 1999 and a station for Shrewsbury and Oswestry which launched in 2006. Telford FM was rebranded as The Severn in September 2010. All three stations have been co-located in Telford since 2009.

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0 4 609 07 February, 2012 Industry News Tuesday, February 7th, 2012

4 comments

  1. MidlandROVER

    this is good news for Free, will put people off from defecting to Wolf as it won’t exist

    Hopefully people will switch to 97.2/103.1 when wolf goes.

    Also goes to show that Phil riley from Orion is not alone with his thinking – it is the only way to run ILR today

    Watch this space – Bauer will defo be next – with Heat Radio to replace the Place portfolio

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