Union Jack set marks Pure Evoke at 10

Radio manufacturer Pure is launching a new digital radio with a Union Jack design to mark the company’s 10th birthday.

The special edition Evoke Mio Union Jack hits stores this month, a decade since the Pure brand was launched by Imagination Technologies.

Five hundred limited edition models are also being produced with uniquely numbered commemorative plaques and will be given away to Pure’s industry partners.

Pure marketing director Colin Crawford said: “When we launched the original Evoke in 2002, we never imagined that we would see crowds queuing down Oxford Street to get their hands on one, but that’s what happened, and the rest, as they say, is history. We are incredibly proud of the Evoke’s success and proud to be flying the flag for British design and technology. 2012 is going to be an exciting year for Pure as we are launching our first non-audio product and expanding our cloud-based services as well as introducing a strong roadmap of digital radios in the run up to digital radio switchover.”