Question: What should Audio Academy do next?

Question: What should Audio Academy do next?


The Audio Academy is inviting people across UK radio and audio to help decide what it should focus on over the next 12 months.

The industry charity is asking for suggestions on everything from new skills and training opportunities to regional events and ways of helping people enter the industry.

The Academy says ideas can be big or small, whether that means developing skills for the future, holding events closer to where people live or making the industry more accessible to those without existing connections.

The invitation also comes amid discussions about the role of artificial intelligence in broadcasting and the continuing importance of human relationships in audio.

Simon Myciunka, President of Audio at Bauer Media Group and CEO of Bauer Media Audio UK, has described radio as “human companionship at scale”, while BBC Deputy Director-General Rhodri Talfan Davies has said AI will not replace human creators.

Research from Beano Brain has also found that most children continue to discover music through friends and family rather than algorithms.

The Audio Academy has supported people working in UK audio for 43 years, with initiatives including the ARIAS, 30 Under 30, its Mentoring programme and the annual Festival.

Now it wants people throughout the industry to answer one question: “What’s one thing the Audio Academy should do in the next 12 months?”

The organisation says the responses will help shape its activities over the coming year, with suggestions welcomed from people working across the sector.

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