UKRD’s Burnley station 2BR has found itself gaining free publicity by being part of a new popular reality Channel 4 TV show.
Bank of Dave follows a Burnley entrepreneur and 2BR client who wants to open his own local bank, and asks the radio station for help.
Businessman David Fishwick, who is a long-time advertiser on 2BR, had cameras follow him around the radio station when he visited to help record a recruitment advert. The 2BR Roadshow vehicle was also at the official opening.
Filming was also made at BBC Radio Lancashire, where Ted Robbins, who officially opened the new bank, hosts the mid-morning show.
2BR Managing Director Simon Brierley told us: “We’ve worked with Dave for many years and were delighted to support Bank Of Dave. Of course Dave is just one of many customers using radio as a cost effective alternative to press and online to recruit high calibre staff.”
You can watch Bank of Dave on Channel 4, Thursdays at 9pm.