UK tyre and servicing specialist ATS Euromaster is set to become the new sponsor of Smooth Radio’s drivetime show with David Kid Jensen.
The 13-week sponsorship of the afternoon show, which broadcasts on weekdays between 4 and 8pm, starts today.
ATS Euromaster will promote its breadth of services during the sponsorship campaign. It will also highlight the importance of regular car safety checks in advertorials that will run across the day in three bursts of activity and also offer listeners the chance to win an exclusive driving experience.
Weekly competitions offering cash and weekend break prizes each month will direct people towards the radio station’s website for further information on ATS Euromaster.
Real and Smooth Radio’s Group Managing Director Andy Carter said: “This is a perfect partnership, we’re able to offer situational targeting for ATS Euromaster through a brand that is trusted and reliable. We look forward to working with them in the coming months and to creating some innovative content that will engage with our listeners.”