BBC extends trial to switch off AM radio
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BBC extends trial to switch off AM radio

Further trials to end transmissions on medium wave are under way at two more BBC local radio stations in England, aiming to save the corporation money.

Radio Essex and Radio Hereford & Worcester’s AM transmitters are now broadcasting a message explaining why regular programmes are not available.

As Radio Today revealed in August, the BBC is testing the switch-off of medium wave transmission for certain stations. After the initial five-week trial was completed in Nottingham and Kent, so few listeners complained about the loss of service that the trial continued but has now ended.

The BBC said: “The aim of the trial is to get a better understanding of the impact of the loss of MW for our core listeners and also enable us to ensure adequate coverage is available on other platforms in these areas.”

The current trial started yesterday (October 30th) and will end on November 6th 2012.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday.



0 9 1894 31 October, 2012 Industry News Wednesday, October 31st, 2012

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