Breakdown service Green Flag has agreed a six-figure deal with Absolute Radio to sponsor its traffic and travel bulletins for six months.
The on-air branding around the bulletins will focus on the tagline ‘keeping you moving, whatever it takes’ and will explain that whatever the weather and whatever the situation, Green Flag will be there to help drivers get back on track.
Alongside the bulletins, listeners will hear sponsor trails for a new initiative from Green Flag who will be running a series of ‘Pit Stops’ around the UK. They will offer the public tutorials on changing oil, water and general advice on vehicle maintenance to avoid breaking down.
A brand takeover of the Absolute Radio Traffic and Travel page is also included in the package.