Real Radio Wales reaches half a million
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Real Radio Wales reaches half a million

Real Radio Wales, the first of the GMG Radio stations to launch, has reached a record high of half a million listeners across the country.

The station, now with 510,000 listeners per week is thanks to an extra 55,000 people tuning in each week since this time last year.

Real Radio Yorkshire has also added an extra 30,000 listeners since quarter 4 2011, taking it to 397,000 weekly reach.

Not all Real Radio stations are doing as well though, with Real Radio North East down from 317,000 to 279,000 year on year, and Real Radio North West at an all time low of 416,000 listeners, down from 531,000 12 month ago.

Real Radio Scotland is also down from 652,000 to 547,000 listeners year on year.

The Smooth Radio brand is doing well, with most of the regional licences increasing audience, and together with Smooth 70s now attracts 3.8m listeners weekly. 45% of Smooth Radio’s audience is now listening via digital.

Both Real Radio XS stations in Glasgow and Manchester have seen an increase year on year too.

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0 3 536 31 January, 2013 RAJAR News Thursday, January 31st, 2013

3 comments

  1. Radio Geordie

    Well I’m putting my money on the Real losses down to the loss of the Sports Phone-ins. Big co-incidence?

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