Up-to-date topical commercials promoting The Scottish Sun will air on Bauer Media’s stations in Scotland, voiced by Robin Galloway.
It’s part of a 10 week campaign which showcases the newspaper’s content directly to listeners.
The on air campaign runs throughout the morning (5am-noon) and involves the creation of content changed overnight to reflect the next day’s news stories in The Scottish Sun.
Bauer Media is allocating a dedicated 24 hour production hub to produce content. They will liaise directly out of hours with News International to ensure content is delivered from 5am the following morning even if a major story breaks overnight.
Steve Taylor, Creative Commercial Director said, “This campaign plays to the strengths of radio and its ability to react quickly to items in the news, and also demonstrates how Bauer’s Place Portfolio identifies with its listeners throughout Scotland using our flagship stations.”
The campaign was brokered by M-Six Agency.