Galloway to voice daily Scottish Sun ads
Posted by
Galloway to voice daily Scottish Sun ads

Up-to-date topical commercials promoting The Scottish Sun will air on Bauer Media’s stations in Scotland, voiced by Robin Galloway.

It’s part of a 10 week campaign which showcases the newspaper’s content directly to listeners.

robingalloway180The on air campaign runs throughout the morning (5am-noon) and involves the creation of content changed overnight to reflect the next day’s news stories in The Scottish Sun.

Bauer Media is allocating a dedicated 24 hour production hub to produce content. They will liaise directly out of hours with News International to ensure content is delivered from 5am the following morning even if a major story breaks overnight.

Steve Taylor, Creative Commercial Director said, “This campaign plays to the strengths of radio and its ability to react quickly to items in the news, and also demonstrates how Bauer’s Place Portfolio identifies with its listeners throughout Scotland using our flagship stations.”

The campaign was brokered by M-Six Agency.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 3 761 11 February, 2013 Industry News 3:14 pm 20132 Monday, February 11th, 2013

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Radio Festival 2016 - September 26, 2016 at 9:00 am (The British Library, 96 Euston Rd, London NW1 2DB, United Kingdom)
Thanksgiving service to Sir Terry Wogan - September 27, 2016 at 12:00 pm (Westminster Abbey, London)
Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
More events