Smooth Radio gets Sky Movies as sponsor
Posted by
Smooth Radio gets Sky Movies as sponsor

Smooth Radio has secured a deal with Sky Movies to sponsor the radio station’s weekly weekend film show, Smooth Radio at the Movies.

The partnership begins tomorrow and Sky Movies will use the platform to support the launch of its seasonal Sky Movies Oscars channel.

smoothradioThe launch of the three-month sponsorship deal will be supported by a promotion in the weekday breakfast show hosted by Simon Bates. Activity will also include live reads and features across the week.

Real and Smooth Solutions Director John Walker said: “With the Oscars around the corner, this is a perfect partnership and provides an opportunity for Smooth’s listeners to interact on a subject they love via the online competition and ‘Pick of the Week feature.”

Bob Suppiah, Director of Promotions and Partnership Marketing for BSkyB ltd, said: “We are looking forward to working with Smooth Radio. This sponsorship will allow us to showcase the range and quality of the films available to Sky Movies customers.”

The deal was concluded by Louise Martin at Real and Smooth Solutions and Lauren Croly at Mediacom.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday.



0 1 765 15 February, 2013 Sales & Marketing Friday, February 15th, 2013

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Radio Academy South Summer Social - May 26, 2016 at 6:30 pm (Orange Rooms Vernon Walk, Southampton, SO15, England)
Radio Academy North West: The Life of Riley - May 26, 2016 at 7:00 pm (Texture, Lever Street, Manchester)
Broadcast Asia 2016 - May 31, 2016 at 10:00 am (Singapore)
Broadcast Asia 2016 - June 1, 2016 at 10:00 am (Singapore)
Broadcast Asia 2016 - June 2, 2016 at 10:00 am (Singapore)
More events