Smooth Radio has secured a deal with Sky Movies to sponsor the radio station’s weekly weekend film show, Smooth Radio at the Movies.
The partnership begins tomorrow and Sky Movies will use the platform to support the launch of its seasonal Sky Movies Oscars channel.
The launch of the three-month sponsorship deal will be supported by a promotion in the weekday breakfast show hosted by Simon Bates. Activity will also include live reads and features across the week.
Real and Smooth Solutions Director John Walker said: “With the Oscars around the corner, this is a perfect partnership and provides an opportunity for Smooth’s listeners to interact on a subject they love via the online competition and ‘Pick of the Week feature.”
Bob Suppiah, Director of Promotions and Partnership Marketing for BSkyB ltd, said: “We are looking forward to working with Smooth Radio. This sponsorship will allow us to showcase the range and quality of the films available to Sky Movies customers.”
The deal was concluded by Louise Martin at Real and Smooth Solutions and Lauren Croly at Mediacom.