A new partnership between Oxis Media and LDR Interactive will see the new Crowdcasting Technology pushed across Europe.
The Crowdcasting platform allows radio stations to gather feedback in real time on musical trends and helps broadcasters identify trending topics and news stories.
It’s already in use in 20 markets in the US and several groups and stations in Europe including MTG Sweden SBS Finland and Virgin Radio Italy.
Ian Walker, CEO of OXIS Media: “LDR has done a fabulous job in helping to define and build the crowdcasting market, and at OXIS Media we’re excited to introduce yet another innovative and pioneering practice to the UK and European market.”
Daniel Anstandig, CEO and co-founder, LDR: “Now, with Ian Walker’s team beginning a proactive push to represent us on the continent, we’re hoping to bring the benefits of our technology to more stations and listeners.
Posted on Thursday, April 4th, 2013 at 3:16 pm by RadioToday UK