Bauer gives Kisstory its own radio station
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Bauer gives Kisstory its own radio station

The Kiss brand is expanding with the imminent launch of new radio stations Kisstory and KissFresh, whilst Q Radio is closed down.

KISSTORYKisstory has been a feature on Kiss playing ‘old skool and anthems’ and Bauer says it gets its own 24 hour channel in response to positive audience feedback from research into Kisstory listeners.

KissFresh, a brand new on-demand digital station playing non-stop new beats including hip-hop, R&B, EDM, House and garage, is launching via the new Kiss Player accessible via desktop and mobile web on smartphones and tablets, and through a new KissKube iOS app on tablets and mobile.

The three stations will also adapt a new strapline – the Beat of the UK.

Meanwhile, Q Radio, which has been operational for a decade, will be closed and replaced on Freeview with Kisstory.

The new KissKube iOS app launches in mid-May and enables users to listen live to Kiss FM, Kisstory and KissFresh. Other new features allow users to download shows for offline listening; get the latest KISS FM news, videos, competitions and social updates; and share KissKube content with friends via email, Facebook and Twitter.

kissfreshThe KissKube app will be available on the Blackberry and Android platforms later in 2013.

Steve Parkinson, MD Bauer Radio London, said: “Kiss was born as a dance radio station at a time when genres were very specific but fast forward to the present day and the evolution of music is so wide that one Kiss station alone cannot deliver everything.

“It’s the right time to launch KissFresh, Kisstory and a new KissKube app as brilliant new additions to the Kiss brand. We’re giving audiences more of what they want whilst attracting new audiences and commercial partners with what we know are fantastic music and content formats.”

Andy Roberts, Group Programme Director at Kiss, added: “These new launches see Kiss grow through its love for the old and desire for the new. KissFresh will highlight the unknown and known, whilst Kisstory will bring you timeless tunes celebrating memories of good times, the places and people you hung out with and the music you shared with your mates.

“Kisstory tunes are the DNA that built the Kiss we know today and they’re the tunes Kiss made famous. We really excited to launch these two stand-alone digital stations that allow listeners the opportunity to consume whenever and however they want.”

The latest RAJAR figures showed that KISS UK reaches 4.4m listeners, up 2.1% yoy, and it remains the largest UK commercial radio station for 15 – 34 year olds.



0 16 42 01 May, 2013 Industry News May 1, 2013

16 comments

  1. Abc

    Why was the station so insistent of making sure they are for the UK not Gay UK,
    Is this just a heterosexual station?

    Reply
  2. Drew

    I don’t think that was a quote from the station – it may be a quote from the writer of this article. I suppose it being one word away from the strapline of another digital station is noteworthy.

    Reply
  3. Drew White

    I love the brand, but I giggle when I hear the intro featuring Rewind then lead into Rewind. There’s so much Artful Dodger and other similar classic 2-Step in that hour and although the vibe is really uplifting, they’ll need to open up the playlist a bit to ensure it’s more than a ‘dip in’ station.

    The montaged/mixed track sequence are great – but hearing the same sequence too many times will get tiring! (Hope you’re listening, Kiss ;) )

    Wishing them success with it!

    Reply
  4. Chris

    I’m actually really happy with this! I’m a big fan of the Kiss brand.
    Although I know someone who presents on Q Radio so it’s a shame to see that station go.

    Reply
  5. Chris

    What date does this happen?
    Not sure if it’s just me being stupid but I can’t find it anywhere in the article..

    Reply
    1. Radio Geordie

      According to the website a516digital, it will launch on May 7th.

      As Q Radio is closing, I’m assuming Kisstory will take that channel number on Freeview.

      Reply
  6. RStein

    A big shame about Q (although I have to admit I’ve not listened to it for a while!) but I think the Kisstory station has the potential to be very popular.

    Reply
  7. Cb lincs

    It would be nice to think that Bauer could use the old local multiplexes for kisstory now that they have gone mono on D1.

    Reply
  8. estd1066

    Problem is, it just plays the same music over and over again, get a bit of variety Bauer, not just of the politically correct kind!

    Reply
  9. Mesh

    Heard the new station kisstory for the first time today (20th may 2013).
    One to say about it …….
    AWESOME !.

    Reply

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