A new guide containing advice on presenting is being distributed across the BBC local radio network by BBC Essex editor Gerald Main.
“Presenter Coach” is aimed specifically at people working in local stations and asks the question “What does it take to make your audience love you – and is talent inherent, or can anyone learn?”
“In all the years I spent training presenters in local radio, there was only one occasion when I thought ‘This person should never be allowed near a microphone’,” Gerald told ariel.
“It’s not all about natural talent,” he explains.
“Even the best presenters need to learn the basics. Those that do really well have the confidence to break the rules, but the foundation skills apply, whether you’re presenting on a community station or on network.”
The book came about after a conversation with then Radio Academy chief executive John Myers, who was commissioned by BBC management to write a report into the state of local radio, published early last year.