Traditional youth broadcasters must adapt or die, says Radio 1’s Ben Cooper as he introduces new talent to the station.
From September, a number of young video bloggers will join BBC Radio 1 to present a new weekly show alongside Dan and Phil that will be fully visualised and streamed online.
The show – thought to be the first of its kind – will see vloggers Zoella aka Zoe Sugg (5.7 million YouTube subscribers), Tyler Oakley (5.1 million), TomSka aka Thomas Ridgewell (3 million), Troye Sivan (2.5 million), ThatcherJoe aka Joe Sugg (2.7 million), Sprinkle Of Glitter aka Louise Pentland (1.6 million), BritPopPrincess aka Patricia Bright (0.5 million), Marcus Butler (2.9 million), Caspar aka Caspar Lee (2.9 million) and Jack and Dean aka Jack Howard and Dean Dobbs (360,000) guest presenting each Monday between 9-10pm.
Dan and Phil, who both arrived at Radio 1 thanks to their YouTube posts, said: “We’re both extremely excited about our new show. We feel like proud parents introducing the spawn of the internet to the people of the radio. Each personality will bring something totally different and seeing what they do with their episode and what music they play will be a really interesting, great experience!”
BritPopPrincess said: “So excited to do a YouTuber takeover on Radio 1. So glad to see the wider community embracing what we do, I love music and talking – a perfect mix for me and I can’t wait!”
The YouTube stars have over 27 million subscribers to their channels between them.
Ben Cooper said: “Traditional youth broadcasters must adapt or die. It would be short-sighted to dismiss the importance of vloggers and ignore the new breed of presenting talent that are so influential to young audiences.”
Dan and Phil will host the first show at 9pm on 1st September, with their fellow vloggers taking over the following weeks. Further details will be revealed on Radio 1.