Muxco has launched its Somerset local DAB radio multiplex this morning, bringing five stations to digital radios for more than half a million listeners.
The Mayor of Taunton Deane, Dave Durdan, did the official switch-on at the Somerset County Cricket Club ground. The new multiplex brings BBC Somerset, Heart, Capital, Smooth Radio and Triple Hits to DAB in the county for the first time.
The area is covered by three transmitters – at Mendip, Taunton and Hutton – meaning more than 71% of local households will get the DAB service. The launch follows Ofcom permission for Triple Muxco Ltd to change the frequency for the multiplex from the previously-approved 10D to 10B instead.
Dave Durdan, Mayor of Taunton Deane, said: “I welcome the switch-on of these local stations on DAB in Somerset for the first time – local radio is important and well-loved.”
Jane Ostler, Director of Digital Radio UK, said: “This is great news for over 500,000 people in Somerset as until now they have not been able to receive local stations on DAB. Boosting coverage for this area means listeners can tune into their favourite local stations on DAB for the first time.”
Gareth Cottier-Jansen from the multiplex owner, Triple MuxCo, said: “In Somerset around 44% of households have a DAB radio and our new transmitters will enable them to hear their favourite local stations without having to switch back to FM or AM, plus brand new stations for the county. Favourite stations and new choices – that’s good for all. Our investment in local radio is also enhanced by our own new station ‘Triple Hits’ extending the listener choice.”
Paul Andrew, Regional Managing Editor of Heart Bristol and Somerset, said: “We’re excited to bring Heart, Smooth and Capital to digital radio in Somerset. We know our listeners love the great music we play, and now they can listen in digital quality.”
And Tamsin Curnow, Managing Editor of BBC Somerset said: “We are delighted that BBC Somerset will be available on DAB for the first time. We know that many of our listeners have been looking forward to this and we hope that new listeners will take the opportunity to tune in too.”