Sunrise Radio to sponsor Just Bollywood event
Sunrise Radio to sponsor Just Bollywood event
Posted by
Sunrise Radio to sponsor Just Bollywood event

Sunrise Radio has agreed a deal to sponsor the Imperial College’s Just Bollywood competition.

The event, taking place next month, is London’s first ever inter-university Bollywood Fusion Dance Competition.

“London’s Asian community is young and growing with over 50% under the age of 40. They are an interesting mix of east meets west, however there is one thing which remains consistent and this is the love of Bollywood and the music it produces,” said Tony Lit, MD of Sunrise Radio 963/972.

“Bollywood influences style, fashion, dance and most importantly music. Sunrise Radio is committed to supporting young Asians in connecting or reconnecting with their culture and heritage and I have great pleasure in announcing Sunrise Radio’s sponsorship of the Imperial College London’s, first ever inter-university Bollywood Fusion Dance Competition, ‘Just Bollywood’ in December”.

Sudeep Biswas, Founder of Just Bollywood said “We’d like to take this opportunity to thank Sunrise Radio for its support towards the UK’s first ever inter-university Bollywood Fusion Dance competition, Just Bollywood. For years Sunrise Radio has reached out to households nationwide, and has played a pivotal role in the development of British Asian culture and heritage. By showing its support for Just Bollywood, Sunrise Radio has yet again shown its desire to encourage the work of the younger generations within the Asian community.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 3 13742 29 October, 2014 Station News 7:12 pm 201410 Wednesday, October 29th, 2014

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Radio Festival 2016 - September 26, 2016 at 9:00 am (The British Library, 96 Euston Rd, London NW1 2DB, United Kingdom)
Thanksgiving service to Sir Terry Wogan - September 27, 2016 at 12:00 pm (Westminster Abbey, London)
Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
More events