Sunrise Radio has agreed a deal to sponsor the Imperial College’s Just Bollywood competition.
The event, taking place next month, is London’s first ever inter-university Bollywood Fusion Dance Competition.
“London’s Asian community is young and growing with over 50% under the age of 40. They are an interesting mix of east meets west, however there is one thing which remains consistent and this is the love of Bollywood and the music it produces,” said Tony Lit, MD of Sunrise Radio 963/972.
“Bollywood influences style, fashion, dance and most importantly music. Sunrise Radio is committed to supporting young Asians in connecting or reconnecting with their culture and heritage and I have great pleasure in announcing Sunrise Radio’s sponsorship of the Imperial College London’s, first ever inter-university Bollywood Fusion Dance Competition, ‘Just Bollywood’ in December”.
Sudeep Biswas, Founder of Just Bollywood said “We’d like to take this opportunity to thank Sunrise Radio for its support towards the UK’s first ever inter-university Bollywood Fusion Dance competition, Just Bollywood. For years Sunrise Radio has reached out to households nationwide, and has played a pivotal role in the development of British Asian culture and heritage. By showing its support for Just Bollywood, Sunrise Radio has yet again shown its desire to encourage the work of the younger generations within the Asian community.”