DAB is an overnight success story 20 years in the making, says Digital Radio UK as the 20 millionth digital radio set is sold.
And whilst it took 10 years to sell the first 10 million, it took half the time to sell the next 10 million.
‘Digital Radio’ includes those with IP and Hybrid sets too, but the majority of the figure is for those wanting to buy DAB.
In the peak sales period leading up to Christmas Day retailers are reporting good sales of digital radios, and digital radio sets also feature prominently in major seasonal gift guides. There are many new DAB digital radios available at retailers for this Christmas, with prices ranging from about £30 to £300 with many including Bluetooth capability.
The Christmas digital radio industry advertising campaign features Formula One host and ex-Gadget Show presenter Suzi Perry (the one in the photo), running on over 100 commercial radio and BBC national and local radio stations, with the message that digital radio is the perfect gift and the endline: “if you love radio, give digital”.
Over 50% of radio listeners listen on a digital platform with DAB being the most popular. Nearly 50% of UK homes now have a DAB digital radio.
Digital Radio UK CEO Ford Ennals says: “DAB is an overnight success story 20 years in the making. The sale of the 20 millionth digital radio, together with the expansion of DAB coverage and digital radio stations is a real milestone. There has never been a better time to buy or give a digital radio.”