The Golden Hour returns with new jingles
The Golden Hour returns with new jingles
Posted by
The Golden Hour returns with new jingles

Simon Bates started his new breakfast show on BBC Radio Devon Monday, complete with new jingles for the old Golden Hour feature.

Sung jingles are not part of the branding on BBC local radio but Simon has had a few sung just for him, by his former Smooth Radio colleague Pat Sharp.

Pat’s production company Sharpsell produced the new idents. He told RadioToday: “Simon Bates is well known for the phrase ‘but what’s the year’? So here at Sharpsell London we thought it best to start the New Year with a brand new package for a brand new (yet still quite old) Golden Hour feature.

“We crafted a package for the Golden Hour on BBC Radio Devon staying true to the sound of the station for the new Simon Bates breakfast show. The result was a new Golden Hour that has a real Sharpsell sound for the BBC.”

Simon Bates left Smooth Radio almost 12 months ago and it was announced last month he would be joining the BBC.

“Now all we can do is hope that it’s a match for the quality of Simon’s dulcet tones. Wish us luck!,” Pat added.

Simon Bates is on-air weekdays 6:30am till 10am on BBC Radio Devon.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 25 8926 12 January, 2015 Production News 11:19 am 20151 Monday, January 12th, 2015

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
More events